Product Launch

DRS has conducted some of the most renowned industry product and designer collections launches of all time. Noteworthy examples include: the Jamie Drake Collection for THG, the Julien Bathroom Suite by Troy Adams Design, and the extravagant Cristal de Lalique Collection for THG in the United States. DRS has the know-how to handle all communications for a successful product introduction. From building the pre-launch buzz to planning concurrent nationwide events to securing the big stories that break at the right time, DRS knows what it takes to produce a launch with the energy and excitement of a major national offering, but with the sophistication, glamour and exclusiveness required for prestigious brands.