Client: Stone Forest
Based in Santa Fe, New Mexico, Stone Forest® has been creating contemporary designs for the kitchen, bath and landscape using natural materials since 1989. Stone Forest’s products express nature’s beauty because they are crafted or sculpted from materials from earth, such as stone, bronze, copper, iron, bamboo, hardwoods and even blocks of marble, granite and onyx obtained from quarries around the world. Their collections include an extensive selection of vessel and pedestal sinks, bathtubs, furniture, fountains and outdoor sculptures. Stone Forest has won numerous awards including the Good Design Award, Green Good Design Award, and Interior Design magazine’s “Best of Year” Award.
To create a social media campaign that represents the visual beauty of Stone Forest’s products while accurately telling the story of the brand; and to educate consumers about the skill and craftsmanship required to work with and transform these unique, natural and raw materials into functional works of art.
Utilizing graphic design and creative copy writing, DRS and Associates created a series of Facebook campaigns inspired by travel destinations, art and architecture – showcasing Stone Forest’s products in a unique and original way that went beyond traditional product shots. These campaigns emphasized three distinct brand hallmarks: natural materials, international elements, and timeless design.
1. Road Trip
Our first campaign, launched in the summer of 2012, took Stone Forest on a virtual road trip to national monuments and landmark destinations across the United States. Because Stone Forest sculpts from natural materials, we drew visual comparisons between their products and these monuments with fun results. A postcard motif linked the images together and evoked the feeling of a vacation road trip.
2. World Tour
Because Stone Forest utilizes many different materials from around the world, our second campaign took the form of a virtual tour abroad. By juxtaposing Stone Forest products with foreign works of architecture and art made from the same materials, we showcased the company’s international influences. We also added an extra level of engagement by offering fans a hint of our location, revealing the answer later in the week.
3. Ancient Inspirations
Our final campaign looked to the past, taking inspiration from the ancient world. Since many Stone Forest pieces are inspired by ancient architecture and art, we drew visual comparisons between these designs and their historical influences. By focusing on different time periods and cultures, we showcased Stone Forest’s designs as timeless works of art.
By emphasizing the brand’s distinctions through three unique social media campaigns, DRS and Associates successfully conveyed Stone Forest’s personality and products in a fresh and creative way.