Search Engine Marketing

Search Engine Marketing is a bit different than Search Engine Optimization in the sense that SEO only targets the robots that the search engines use to scan, index and rank sites organically (organic listings are the free listings that you see throughout Google). Search Engine Marketing has a broader view of the Internet and includes services such as Keyword Research, Competitive Research, PPC (Pay Per Click Marketing), Online Market Research and Analysis, and more. Each and every SEM service we offer includes tracking and reporting services so that you can tell exactly how much traffic is coming from each Search Engine source, and how many goals are completed from this traffic. DRS & Associates puts all of this statistical data into easy to read reports and graphs that the client can understand.