Media Planning

Our understanding and experience reaching luxury consumers (end-users) and the influencers (designers, architects, dealers, and the building trades) gives our clientele the added advantage of having their print and on-line media campaign crafted by DRS.

David and staff review and study hundreds of media kits and publications each year, their respective editorial calendars, and have developed special relationships with publishers and their sales representatives. We conduct market research, analyze and simply ask a lot of questions when we are reviewing media and certainly before we add a publication or directory guide to our list of recommended options.

Our media vendor-associates recognize our leadership position in the industry; representing specialty product manufacturers with discerning budgets. They work with DRS to formulate media programs and buys that bring value-added merchandising opportunities, optimal exposure, and rates that are based on multiple client business.

We are not just interested in selling advertising to our clients without being confident that the programs we suggest work to optimize or reinforce the overall marketing strategy in our campaign (and the fact that David is a skilled negotiator to bring our clients phenomenal rates is just a bonus, just ask our media vendors).