Practices

DRS and Associates is a full-service PR firm in its truest sense. From public and media relations to creative design, we offer a variety of marketing support functions tailored to our clients’ different needs. For some we act as an extension of their marketing department, and for others we perform specific tasks and projects as needed. No matter the service required, we are top-notch practitioners in our field with work that speaks for itself. Here are some of the main practices and services we provide.

 

Public + Media Relations

DRS understands how important your public image is to you and your company. That’s why we continuously work to ensure your organization is being represented in the strongest way possible. Our practices succeed because of our ability to implement a well-defined strategy and public relations plan supported by our talented team managing our in-house copy writing, creative services and social media marketing departments. We are recognized leaders in our field at reaching luxury lifestyle consumers, interior designers, architects and building trades for the residential, commercial and hospitality industries. Our reputation is proven every day by the overwhelming amount of media coverage our clients receive. Our clients have been featured in traditional and online media in addition to major publications such as: Elle Decor, Los Angeles Magazine, The New York Times, InteriorDesign, The Wall Street Journal, Design Bureau, Architectural Digest, trendir.com, InteriorDesign.net, House Beautiful, This Old House, Kitchen & Bath Business, The Robb Report, Dwell and hundreds more. Collaboration, networking and partnering with leading publications, show houses and design influences is leveraged on a daily basis to extend our messaging for clients – above and beyond media coverage.

 
Luxury Brand Marketing

DRS recognizes the need for effective branding and visibility in the marketplace. That’s why we develop a consistent, direct image and message for our clients to stand out from the competition. Creating carefully crafted campaigns with compelling messages, DRS has helped establish several clients’ positions and brands in their respective industries. When it comes to brand visibility, DRS does not lose sight of the human perspective. We work with real people and great products, taking true-life experiences – making an emotional connection with the audience. Examples of our ongoing client network includes collaborations with the world’s leading luxury brands that extend beyond the interior design or architectural products categories, such as: THG (with Lalique, Baccarat, Daum, Bernardaud, Christolfe); Laufen (with Kartell, Alessi, Platinum Design, Ludovica+Roberto Palomba).

 
Online + New Media

We believe strongly that the best practices for communication and brand building efforts include a combination of direct-targeted public relations outreach, brand advertising, together with new media technologies. Social Media and Peer-to-Peer Marketing are quickly becoming the preferred method for consumer (and trade) communication and customer acquisition. The increased interest in online marketing is in part due to the fact that consumers at all levels are processing information in different ways today. It is relevant that we put information (content) out in the market in a way that will allow a prospect (trade or end-user) to process the facts, get feedback and experiences from others and really allow them to make decisions based on more than direct advertisements.

The techniques and rules of PR have changed drastically over the last few years and we have certainly observed an important shift in the A + D industry as well as luxury lifestyle consumers. We continue to see examples of how social media, in-bound marketing and pro-active PR efforts have delivered meaningful results in terms of relevant engagement(s) for our clientele – as well as help drive traffic to websites, resellers and events.

DRS’ Online and Social Media division creates campaigns across a variety of platforms to represent and promote the clients’ brands with the same consistent message as offline media. We practice direct outreach, peer-to-peer marketing, search engine marketing (SEM), and search engine optimization (SEO). We also offer complete website design, development and project management.


Media Planning

When it comes to crafting a strategic media campaign, our understanding and experience reaching luxury consumers and influencers makes DRS a cut above the rest. Besides our close relationships with publishers and their sales representatives, our media vendor-associates recognize our leadership position in the industry. They work with us to formulate media programs that bring merchandising opportunities and optimal exposure at the best value. We are not interested in selling advertising to our clients without the confidence that the programs we recommend work to reinforce the overall marketing strategy in our campaign.

 

Design + Creative Services

From stunning and elegant to catchy and memorable, our Design Department adds that special touch to get you noticed. DRS is unique in that we offer a full-service Design Department. We don’t farm out our creative ideas to some other shop — we manage the entire creative process from concept through delivery. Under the creative direction of co-founder Natalie Schlocker, our top-notch design team has more than 15 years of experience in graphic design and creative services. Other aspects of our capabilities offered include full-service photography and video production (including art direction and digital retouching) and complete online/digital graphics, website design and development. Our DRS clientele benefit in every aspect of the work we touch because our commitment and high standards of delivering polished, professional and visually interesting collateral is part of DRS and Associates’ DNA.