LAUFEN Introduces Living Square and New Palace Collections to North American Market

Collections offer cutable, customizable contemporary ceramic vanities and shelving solutions for mid-tier market

MIAMI– LAUFEN, the Swiss innovator of the bathroom as a living space, announced the introduction of two expanded collections from its successful ceramic vanity collections: Living Square and Palace. Each of these collections offer something that few, if any, manufacturers can – customizable and cutable contemporary ceramic vanities and shelving solutions. Known for their expertise in ceramic manufacturing, LAUFEN has now raised the bar on their own precise manufacturing standards by letting architects know that they are able to cut the vanities to fit — even if it means cutting on the diagonal.

“Both of these collections had been successfully introduced in the market a bit earlier, but now that we have added new sizes and the custom, cutable aspect – architects are seeing these collections as excellent solutions for almost any project,” says Mike Teresso, president, LAUFEN North America. “Cut to fit has never been more true,” he continued.

Both Living Square and Palace were designed by Andreas Dimitriadis of Platinumdesign. Andreas is a frequent collaborator with LAUFEN, and his products have won many accolades and awards over the years – his philosophy of design is summed up this way: A bold design with personality – a product that not only meets the expectations of the buyer, but whose unexpected positive features also pleasantly surprise.

Living Square and Palace each have a full complement of furniture and accessories. Vanity sizes for Living Square run from as small as 25.6 inches up to 70 inches, and Palace’s countertops run from 35.4 inches up to a double vanity at 70 inches. Coordinating furniture is available in white, chalked oak, and anthracite oak. Collections have shelving that is also cutable to fit with the vanities, and Palace has integrated towel rails.

“We’ve tried to make these collections as versatile as possible,” said Teresso. “And I think we have hit all the sweet spots: design, custom capabilities and price points – these are a win-win for everyone.”

About LAUFEN   
Having defined bathroom culture since 1892, LAUFEN was the originator of ceramic bathroom products in Switzerland, and is now the leading global manufacturer of complete bathroom solutions for modern lifestyles. LAUFEN has made a commitment and investment in the North American market, and they offer a range of products selected and code approved for North America. LAUFEN has a complete inventory in Miami and Monterrey, Mexico and customer service support in Miami. Renowned for their traditional fine ceramic technique, LAUFEN products exemplify Swiss workmanship; boasting precision, high quality and design. As the premium brand of the Roca group – the largest ceramic bath product manufacturer worldwide – LAUFEN employs a staff of 2,000 specialists that understand the technology, design and functionality needed to constantly reinvent the bath. With branches in 17 countries and global representation, LAUFEN manufactures over four million ceramic pieces annually. A timeless aesthetic and classic appeal have led designers like Stefano Giovannoni, Wiel Arets for the Italian Design Firm Alessi and Ludovica and Roberto Palomba to invest themselves in the LAUFEN design movement, and as a result of these collaborations, LAUFEN has been the recipient of a number of design awards including Interior Design’s Best of Year (BoY) award in 2008, the red dot award in 2009, two GREEN GOOD DESIGN™ Awards in 2010 and the GOOD DESIGN™ Award in 2010 and 2011. Visit LAUFEN at www.laufen.com. For additional information contact DRS and Associates at 818.981.8210 or www.drsandassociates.com.

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