October 28, 2010

Watermark Designs Introduces the Brooklyn Collection

New Bath Collection Sets the Standard for Industrial Chic Design

BROOKLYN, N.Y. — Watermark Designs, the leading manufacturer of decorative fixtures and bathroom accessories for more than 30 years, recently collaborated with Incorporated Architecture & Design to create its newest bath series, the Brooklyn Collection. Inspired by mid-century gate valves and garden hoses used throughout New York City, the Brooklyn Collection is yet another example of Watermark’s uncanny ability to manufacture industrial artifacts that emulate the artisanal borough from which they hail.

Resembling spokes connected to the axle of a Ferris wheel, Brooklyn’s handles radiate a distinct, historical style treasured by urban loyalists. Made from solid brass and available in 35 finishes, the Brooklyn Collection will be sold exclusively through premiere Watermark showrooms across North America. With lavatory sets, showerheads and a complete set of coordinating bath accessories, all products in the collection are AB-1953 compliant and can be manufactured with an aerator that reduces the water flow to 1.5 gpm for eco-conscious homeowners.

“Working with Incorporated Architecture & Design has enabled us to collaborate with one of the most respected design firms in the country, and the outcome was brilliant,” said Avi Abel, president of Watermark Designs. “Watermark recently underwent an intensive rebranding campaign in an effort to incorporate more of our company’s heritage into our approach,” continues Abel, “We’re especially proud of this collection as it is a unique reflection of Watermark’s Brooklyn roots, and a signifier of what’s ahead.”

As a true-manufacturer, Watermark Designs utilizes the skills of industry craftsmen and specialists to create collections that blend industrial chic, traditional and modern aesthetics together. Each customized faucet, shower system and bath accessory from Watermark Designs is created through a hands-on design and development approach where impeccable style is attained by clean aesthetics, industrial tones and elegant finishes that satisfy the most exquisite of tastes. Evoking the character of Watermark Designs, the collections highlight the vast range of the innovative brand; providing a taste of the freshest creations out of Brooklyn.

Brooklyn Faucet

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About Incorporated Architecture & Design
Incorporated Architecture & Design is an open source, multi-disciplinary, Architecture and Design studio, with experience in a wide range of project types that specializes in the integration of the design disciplines. Incorporated Architecture & Design approach a chair, a room and a super structure all equally. Incorporated Architecture & Design believes that good ideas can come from anywhere and unlock the creative process to inspiration from the worlds of technology, science and art. Their tripartite leadership structure guides their projects from conception to completion and balances the three essential elements of successful design: joy, utility and craft. At Incorporated Architcture & Design, to lead is to listen, and thus each of their projects are a unique portrait imbued with the aspirations of their clientele— be they an individual or a segment of the population. Based in New York, Incorporated NY works globally and takes a global view by implementing environmental best practices naturally with all three principals LEED accredited.


About Watermark Designs
For over three decades, Watermark Designs has been a leading manufacturer of decorative plumbing fixtures, bathroom accessories, lighting and elegant hardware for the luxury commercial and residential markets. Based in the independent design hub of Brooklyn and made in the USA, Watermark’s designs are a reflection of the creative melting-pot from which they hail. As a true-manufacturer, their distinctive product quality is achieved using a combination of hands-on design and development combined with state-of-the-industry equipment. Combining sustainable product design with an eye towards architectural detail, Watermark has worked with some of the world’s finest architects and designers, including the renowned Clodagh Design Studio. The ability to customize and create original product collections to meet client’s exact specifications has made the Watermark ID program one of the industry’s most successful. Watermark Designs’ elite collections have been incorporated into some of the world’s most exclusive residences including the Ritz-Carlton, Shanghai; Trump Park Avenue, New York, NY; and The Eden Roc Hotel, Miami Beach, FL. With their strong commitment to the environment, Watermark Designs aggressively invests in and develops new products with water-saving features while implementing environmentally-safe manufacturing practices. Visit Watermark Designs on the web at www.watermark-designs.com.

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