Hastings Tile & Bath Signs Exclusive Distribution Agreement with Sonia® Bath Products

Freeport, New York – Hastings Tile & Bath, the premier distributor and importer of luxury bath and tile products for the architectural and home design industry, announced that they’ve entered into an exclusive agreement to distribute the Sonia line of bath products in North America and the Caribbean. Hastings will maintain the Sonia distribution and customer support facility in Sunrise, Florida. Many of Sonia’s existing sales representatives will remain in place integrating the Hastings product line into their agencies and actively calling on their dealer base and this transition will be seamless without interruption of product shipments and customer service.

Sonia’s line of high-end contemporary bath vanities, storage solutions, and accessories is sold worldwide in more than 90 countries. Their products are known for their clean lines and innovative use of colors and textures. “Adding the Sonia line to our collection makes perfect sense for Hastings, because Sonia’s design aesthetic and manufacturing quality meets the high standards we look for in any product line we distribute,” said Jody Rosenberg, Director of Sales & Marketing for Hastings. “Sonia has a strong presence in the U.S. because they have been sold here for 11 years. In fact, because we are keeping Sonia’s existing distribution channels and adding to it, we’ll be able to provide stronger customer service to Sonia customers, which is a key factor for us.” Jody continued.

Hastings Tile & Bath is one of the largest importers and distributors of premium bath and kitchen in North America. They distribute a full line of contemporary bath and plumbing fixtures, accessories, and a full complement of ceramic, porcelain and glass tiles. Sonia’s product line includes bath furniture, basins, accessories, mirrors and lighting. “We are excited to be working with Hastings Tile & Bath," said Jose Roca, CEO of Sonia. “It was important for us to find a partner whose network of showrooms included those that also had a depth of knowledge and experience selling our products; as well as our finding the right management team, and we feel we’ve found both in Hastings Tile & Bath Collection.”

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For 125 years, Hastings Tile & Bath has been at the forefront of providing architectural products to the building industry, beginning with pavers for large-scale installations, such as the walkways that surround New York City’s Central Park. In the 1970’s, the company began importing tile and bath products from Italy for the high-end home furnishings Industry. Today, Hastings has over 200 Bath and Tile dealers across the country, including their own fashionable showrooms in the A & D Building in New York and in Chicago’s Merchandise Mart. Known for providing a full range of innovative and functional products to architects and designers, Hastings Tile & Bath continues its long tradition of sourcing the best tile and plumbing products from Europe. Their collections have included some of the finest names in the industry; Philippe Starck, Andrée Putnam, Matteo Thun, Gio Ponti, and they are the exclusive importer and distributor of the Arne Jacobsen designed Vola line in the United States. They recently added the Sonia® line of contemporary bath products to their family.  Visit Hastings Tile & Bath on the web at www.hastingstilebath.com. For additional information contact DRS and Associates at 818.981.8210 or www.drsandassociates.com.

Sonia® is a premier manufacturer of exquisite bath vanities, storage solutions and accessories made of the finest materials including marine grade wood, fire clay, glass, brass, aluminum, stainless steel and die cast metals. As a green manufacturer, Sonia operates under an in-depth environmental protection policy that assures products are made in a way that decreases the use of natural resources (water, energy, etc.) and hazardous chemical products. Founded in Valencia, Spain in 1990 Sonia began United States distribution in 1997. Sonia is currently distributed in North America exclusively through Hastings Tile & Bath, and the Hastings dealer and rep network. Visit Sonia on the web at www.sonia-sa.com. For additional information contact DRS & Associates at 818.981.8210 or www.drsandassociates.com.

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