GRAFF® Debuts New Look and Functionality for Its Global Website

Milwaukee, Wisconsin - GRAFF, a leading manufacturer of high-end faucets and shower products for the kitchen and bath industry, has re-designed its website in keeping with its mission to provide the most innovative products and services for its clientele worldwide. Known for its novel designs and precise manufacturing, GRAFF has spent the last 8 months re-designing its website to coincide with a number of upcoming product launches.

Visually stunning and ripe with product and contextual images meant to stir the imagination, GRAFF’s new website picks up where many others fall. Where some websites are static, GRAFF’s new site is interactive. Where some websites are difficult to navigate, GRAFF’s website is intuitive and rich with important information about its entire line of products. "We wanted the website to capture the essence of the GRAFF brand in a way that feels more personal and evocative, while providing critical information, said Ziggy Kulig, President and CEO of GRAFF. “We have over 1,500 technical documents on our site in 10 different languages. Providing information exactly when a designer, architect or one of our authorized showroom dealers needs it was of paramount importance to us when re-designing the site.”

GRAFF products are sold worldwide, and the website reflects and respects its’ international clientele with equal thoughtfulness. The website is split into three segments: North America, Europe, and the Rest of the World. Their Dealer Locator has locations listed throughout the world, supporting their network of over 1700 dealers. “It’s important that we fully represent all of our constituencies,” says Mr. Kulig. “Because GRAFF sells internationally and has factories across Europe, we have to represent ourselves in as broad a sense possible.”

The website will be updated frequently with event listings, product launches, videos, interviews, and important industry news in support of the entire collection of GRAFF products. “Designing a website is similar to designing a product in that you must design with the end user in mind” says Ziggy Kulig. “Like our products, our site represents our brands commitment to continuing to push the envelope.” See the new website here: www.graff-faucets.com.

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Headquartered in Milwaukee, Wisconsin, USA, with locations throughout Europe, GRAFF is recognized globally for its design and engineering excellence. Working with Italian designers as well as its own design and engineering team, GRAFF delivers on its promise to bring a European aesthetic to its product lines and its customers. Supported by over 80 years of extensive plumbing and hardware manufacturing experience, GRAFF offers a wide range of contemporary, transitional and traditional plumbing and fixtures for the kitchen and bath industry. GRAFF’s parent company, Meridian International Group, is an ISO 14001 certified company comprised of five business units, employing over 800 people worldwide. Meridian strategically combines a strong European OEM faucet and valve production history with over 30 years of American excellence in OEM machined parts. Meridian’s prestigious customer list includes many global plumbing companies as well as the number one manufacturer of American motorcycles. Pushing the design boundaries of faucets and bath products, GRAFF revels in being ahead of the curve. You need just look at their award-winning products to see that while GRAFF may look back for traditional inspiration, they design forward – always. To learn more about GRAFF, visit www.graff-faucets.com. For additional information contact DRS and Associates at 818.981.8210 or www.drsandassociates.com.

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