Caroma® Smart Toilets Featured on The Today Show

Over 5 million viewers learn how one flush can make a difference.

New York, New York, March 29, 2010 – Caroma, the worldwide leader in highly efficient dual flush toilets for commercial and residential use, had their Profile Smart toilet with integrated sink and Sydney Smart™ toilet featured on The Today Show’s Green Gadget Time segment. In anticipation of this year’s Earth Day, renowned gadget expert Steve Greenberg demonstrated the features and benefits of Caroma’s water conserving yet powerful toilets to Kathy Lee Gifford, Hoda Kotb and the millions of viewers who tune into the popular daily morning program.

In the segment, Greenberg described how the Caroma Profile Smart toilet effectively recycles water by allowing users to wash their hands in the integrated sink with fresh water that drains into the toilet tank to power the following flush. Greenberg wowed the audience by easily flushing a potato and two limes down the Sydney Smart toilet. This successful demonstration proved how the large trap together with the flush-down technology of the Sydney Smart toilet virtually eliminates blockages even when using the low-flow feature of only 0.8 gallons of water!

As dual flush toilets, both the Profile Smart and Sydney Smart average a flush volume of 0.9 gallons per flush, the lowest water consumption of any toilets in the market today, and feature a stylish modern design which adds to the décor of any bathroom. All Caroma dual flush toilets include two buttons for flushing; the half flush which uses 0.8 gallons per flush for liquid, and the full flush which uses 1.28-1.6 gallons per flush (depending on the model) for solids.

As the industry leader in High Efficiency Toilet (HET) technology, Caroma was the first to develop dual flush systems. Unlike low-flow toilets first introduced to the US market, Caroma HET toilets are high-performance, and extremely environmentally responsible. Committed to water conservation technologies for 70 years and remaining dedicated to promoting sustainability, Caroma continues to collaborate with high profile environmental organizations such as Global Green and the EPA.

          Profile Smart                              Sydney Smart™

Can One Flush Make a Difference?
Absolutely! If just one person uses a high efficiency toilet for one year then they will save approximately 330 gallons of water (based on the average three flushes of water per day). Further, if your toilet is from the 1980’s when new toilets were regulated to use 3.5 gallons of water per flush, you would save 2,410 gallons per year by switching to a HET toilet! If 2000 people switched to HET toilets, in one year they would be able to fill an Olympic sized swimming pool with THE WATER SAVED: 660,430 gallons. If 50% of the 238 million toilets in the US that are high-flow (3.5 gallons per flush or more) were converted to a dual flush toilet, 1.4 trillion gallons of water could be saved per year!

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Founded in 1941, Caroma remains the world leader in quality and innovative bathroom products. In 1982, Caroma revolutionized bathroom water conservation by introducing the first dual flush toilet system to the world. By leading the industry with 47 WaterSense labeled toilets, more than any company in the market, and providing water conserving toilet and urinal solutions to residential and commercial markets, the award-winning Caroma products help preserve the world’s most valuable resource – water. Combining quality, water saving innovations, aesthetic appeal and superior customer service, Caroma has been chosen by businesses and households worldwide for exceptional performance and stylish designs. Visit Caroma on the web at www.caromausa.com. For additional information, please contact DRS and Associates at 818.981.8210 or www.drsandassociates.com.

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