Laufen Introduces ILBAGNOALESSI dOt: A Bathroom Revolution in Matte Black Ceramic

LAUFEN, SWITZERLAND – The new trend in bathroom architecture and interior design is “black is beautiful.” Leading Swiss bathroom brand Laufen, who is always attuned to current developments in the world of design, took incentive from this trend and has enhanced their portfolio with a chic selection of high-quality ceramic pieces in hip matte black for their ILBAGNOALESSI dOt collection. This new black finish has a smooth, leather-inspired texture. Designed by Dutch Architect Wiel Arets and created by Laufen, this designer bathroom suite was clearly inspired by architectonic shapes including the circle, square and linear angles. Arets started out with the premise that individual elements were not to detract from the actual purpose of the bathroom – the cleansing of the body and soul. The collection features asymmetric shapes, most of which have declining straight lines on their front and left side, giving them a lighter look that also makes them stand out.

Laufen’s award-winning TamTam washbasin, wall-hung toilet, bidet, and shelves are available in this new black finish. With its vast and remarkably smooth surfaces and resplendent in its new color, the floorstanding TamTam Washbasin is especially exquisite. And as you’d expect, Laufen also has a particularly good eye for detail: the toilet seat and cover are also available in exclusive matte black. Laufen has brought the products to life with their one-of-a-kind craftsmanship and expertise as a creator of luxury ceramics.

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Having defined bathroom culture since 1892, Laufen was the first creator of ceramic bathroom products in Switzerland, and is now the leading global manufacturer of complete bathroom solutions for modern lifestyles. Laufen has made a commitment and investment in the U.S. and Canada, and is offering a range of products that were selected and code approved for the North American market. Laufen has complete inventory and customer service support in both Miami and Toronto. Renowned for their traditional fine ceramic technique, Laufen products characterize Swiss workmanship, boasting precision, high quality and design. As the premium brand of the Roca group – the largest ceramic bath product manufacturer worldwide – Laufen employs a staff of 2,000 specialists that understand the technology, design and functionality needed to constantly reinvent the bath. With branches in 17 countries and global representation, Laufen manufactures over four million ceramic pieces annually. A timeless aesthetic and classic appeal have led designers like Stefano Giovannoni and Wiel Arets for the Italian Design Firm Alessi and Ludovica and Roberto Palomba to invest themselves in the Laufen design movement.  Visit Laufen on the web at www.laufen.com/usa or www.laufen.com/canada. For additional information contact DRS & Associates at 818.981.8210 or www.drsandassociates.com.

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