Small Marketing Firm Banks on the Web to Grow During a Recession

DRS & Associates launches an all inclusive online department to maximize income in a down turn economy.

STUDIO CITY, CA – During a recession, most small businesses’ first instinct is to scale back, lay low and put the cash under the mattress. However, when faced with clients cutting back on marketing services including media placement and advertising, DRS & Associates – a boutique marketing firm that caters to the interior design and building industries – chose to put more money into their business to expand their services in order to maximize their marketing potential.

By adding a completely new web division to the company, DRS has allowed themselves to attract new clients and expand their services for existing clients with a new spread of online services tailored to boost their clients’ sales and bottom line. In addition to media planning, brand identity, public relations and graphic design services, DRS now offers web-based services including SEO, web development, and social media marketing, to name a few. While spending the money to invest in one’s business during a recession comes with a certain level of risk, this firm feels that offering these new services is paramount to not only their growth, but the growth of their clients as well.

During times of economic downturns, DRS understands that innovation does not take a back seat, and knows that in fact it is even more important for businesses to fill new needs and heal new pains. According to Business Week, during the worst economic downturn in history, The Great Depression, there were a number of companies that “shunned debt, diversified, and innovated during hard times and are still here today.” Many brands thrived during the depression through diversifying, marketing and branching out into the unknown; while new start-ups such as Fortune Magazine, Yellow Pages, Ocean Spray Cranberries, and HP were all launched during the Great Depression.

“Times are tough and marketing budgets are being analyzed down to the penny,” said President of DRS & Associates David Schlocker. “The old adage, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” no longer applies thanks to online marketing. This type of marketing gives us the power to quickly learn and show what will boost sales using concrete statistics. With the power of competitive analysis and someone to interpret them, online marketing gives a more immediate sales impact. One that we are excited to add to our portfolio of services.”

DRS introduced a new, interactive website in June that has expanded their own online presence. The site features industry news, a portal for press that allows them to access press materials and high-resolution photography, as well as a new company blog entitled “jots”. Additional sections include research and trends – which consists of marketing feeds, in depth articles by the DRS staff and more, interesting videos, and other cutting-edge content that draws visitors of all types to the new website.

About DRS & Associates

DRS & Associates is a full-service boutique advertising and public relations agency that specializes in providing creative services, marketing, advertising, online services and communication programs to the architectural, interior design and building products industries. Based in Sherman Oaks, CA, DRS & Associates works with manufacturers, importers/ exporters, resellers, showrooms, designers and sales organizations and is nationally-recognized for their understanding and expertise of this niche market. PR Firm's New Website.