Philosophy

"Great companies are passionately focused on their customers." 
  Betsy Bernard, president AT&T

David Schlocker: When Natalie and I sat down to form our agency we promised ourselves to stay true to our core values in dealing with our business practice: love what we do, enjoy the people that we work with, relish the challenges that we may face with excitement and determination, never be afraid to innovate, and give our clients a value of service and performance beyond their expectations.

Needless to say, we do not jump on every opportunity that comes our way. Our client roster is composed of some of the industry’s most stylized, unique, highly designed, and quality crafted products available in the world. Our first rule when determining if a potential client fits our profile is all about emotional connection.

In order for us to become consumed with their brand we must feel that the products they produce are genuinely designed and innovative in their own right. We love and appreciate quality and we need to believe in and stand behind the companies that we represent. In the PR division of DRS, this enthusiasm is communicated in every piece of writing and pitch that we produce.

We do not make an effort to push our DRS brand to the media; however we have been told time and again from editors and reporters that when they see a packet from DRS and Associates, they know that its contents are going to be special. They know that the information and products that we present will capture the interest of their readership. 

It is also important for us to enjoy the people that we interact with on a regular basis. What can we say, everyone at DRS is personable, caring, and passionate about what we do. We avoid over complicating things. It’s as simple as direct communication, defined goals and honest results.  

It’s all about working with real people, great products, taking true-life experiences and putting it all together to make an emotional connection with the audience.

My team and I want to make a difference!  Once my firm has had the privilege of being selected, we take on the responsibility of making sure that everything we do has a significant impact on the success of the brand and client, as a whole.